Movement Madness!

There was a time in this world when mankind relied on nature to determine the status of our surroundings. We did not have the weather channel to tell us what the weather would be like, nor did we have smartphones to send and receive text messages. Likewise, even something as taken for granted as telling the time was done a heck of a lot differently than how we do it nowadays. But as human beings, we strive to create and make everything more convenient for our daily lives. We no longer look to the sky and reference the position of the sun to tell the time of day. This has been replaced with the action of looking at our wrists, or in many cases today, looking at our phones. But in this entry, we will be focusing on watches, or to be more precise, watch movements.

When I receive a client who is looking for a watch, I ask several questions, one of which being the type of watch movement they would prefer. This is when the client asks me what a watch movement is. This question is then followed by my detailed explanation. There are three main types of watch movements in the industry and a couple of novelty types. We will be focusing on the main three, the first of which is the manual wind type.

 

Manual Wind

The manual wind watch movement marked the first time that timekeeping was mechanized in order to keep time more accurately and anywhere you go. This was done by creating a movement that had to be hand-wound everyday, and was housed in a casing to form what we know as the pocket watch. Most pocket watches these days contain quartz movements, but we will get into this type a little later. These manual wind pocket watches were later further miniaturized in order to be worn on the wrist, and thus the watch was born. The movement below is a manual wind piece from a prestigious watch company named Glashutte. This particular movement is highly ornate and complicated, as you would expect from a luxury-brand watch, but not all such movements have the same appearance. In a nutshell, manually winding the watch from the crown (the little knob on your watch that is primarily used to adjust the time) will tighten the hairspring coil, thus giving you your power reserve, which will in turn cause the balance wheel to oscillate at a controlled frequency, and allowing the gears and other components to move accordingly, and finally producing a readout on the dial of the watch which we call “time.”

Manual Wind Movement
Manual Wind Movement from Glashutte.

Sound complicated? Well don’t worry, because it is. Luckily, this is not something that you have to worry about as all that is required on the part of the wearer is to remember to wind the watch every day. Failing to do so will cause the watch to stop completely once the power reserve runs out. Sounds scary when you hear it like that, but nothing actually bad happens other then being required to reset the time after you have wound the watch. Perhaps this sounds too tedious a task in these modern times, which is why manual wind watches are a nearly extinct breed of timekeeping, however, watch enthusiasts and purists downright absolutely love the ritualistic routine of waking up in the morning and winding their watch, just like in the times of old. These movements are completely mechanical and involve no electricity, and most watches that contain manual wind  movements actually contain what is called an exhibition case back, which is a fancy way of saying, “window on the back of your watch,” so you can actually see what the movement looks like and watch it work. In fact, this is the main reason for making a pretty-looking movement such as this one.

 

Automatic

The automatic movement is the natural evolution of the manual wind movement. If the manual wind movement was a technological marvel for its time, then the automatic movement is to the manual wind movement what the automatic transmission in your vehicle is to the manual transmission. This movement replaces the need to manually wind your watch at the crown every day with a rotor (the piece that is covering half the movement in the image below). In a sense, automatic watches could still be considered “semi-manual,” as there is still need for wearer input in the form of kinetic motion. While no longer required to wind the crown, an automatic watch must be worn on the wrist as the watch registers your natural arm and wrist movement as a power source via the rotor.  As you move your arm and wrist, the rotor rotates, which then tightens the hairspring coil and providing a power reserve, and again causing the balance wheel to oscillate and make the gears and other components move in order to produce the time readout on the dial.

Automatic Watch Movement
Automatic Watch Movement from Rolex

The automatic movement is essentially a modified manual wind movement in that the same basic horological concept is kept, with only the means of obtaining power being different. The movement seen in the image above comes from a Rolex Daytona chronograph. While almost all automatic watches contain exhibition case backs, Rolex is an exception where all automatic movements are covered. Rolex movements are considered “workhorse movements,” and are made to play the timekeeping role exceptionally well as opposed to looking pretty. They are made strictly for getting the job done and nothing more. A secondary factor that compliments this Rolex philosophy involves water resistance. Non-exhibition case backs produce better water resistance than exhibition case backs, or so it is said. Rolex prides itself on being  “the” waterproof watch, which is also why you won’t see any engraving or stamping of any kind on the case back of a Rolex watch, lest the water resistance factor becomes compromised, again according to Rolex’s design philosophy. There is no point in putting a beautiful movement inside of a watch that is completely sealed off and unable to be viewed.

Automatic movements command the most respect among watch enthusiasts, with manual wind movements following closely. The only downfall of either movement is that when you don’t wear or wind them, they will stop. If you are the type of person that will wear a watch every day, this may not be an issue for you. Some automatic and manual wind movements have power reserves that last as long as 80 hours, though most will last around 40 hours. This does give you some leeway when it comes to not wearing the watch. Some people have a whole collection of watches, so it wouldn’t be possible to keep them wound continuously by wearing them. This is why devices called “watch winders” exist. A watch winder is a cradle to place your watch in while not in use. The winder is plugged into an electrical outlet and turned on, and will rotate the watch in your absence in order to keep the watch wound, preventing it from stopping. Watch winders are only useful for automatic watches however, as they rely on kinetic motion for power, whereas manual wind watches can only be wound by rotating the crown by hand.

Mechanical watches tend to be on the pricier side of the spectrum, but they will also last the longest when properly maintained, and will afford you some clout within the watch community, as they are generally seen as a status symbol, or at the very least, conveys the message that a mechanical watch owner has some semblance of appreciation for fine timekeeping. It is generally suggested to maintain your mechanical watch by having it serviced every few years in order to ensure that it is functioning properly. Many high-end watches are considered investments, and will always carry a certain level of value. The more pristine the watch is, the more value it holds. You will be pleased to know that mechanical watches, be they manual wind or automatic, will never require watch battery replacement.

 

Quartz Movement

Quartz movement watches are the most common type of watch. They are extremely affordable, and the movements themselves are simple to manufacture. A quartz movement contains the fewest components of any watch movement, and is basically an electrical circuit that is completed and powered when a cell battery is inserted. Quartz movements are known as being the most accurate type of watch movement in terms of timekeeping, despite the lack of interest for this movement from watch enthusiasts. Quartz movement allow for the most versatility when it comes to watch design, as these movements can come in all shapes in sizes. Some quartz movements are only a few millimetres in thickness, allowing watch manufacturers to take more liberties when designing timepieces. Mechanical watches, on the other hand, contain many moving parts and therefore tend be primarily on the bulkier side. Quartz movement watches, however, can be designed in any which way.

Quartz Watch Movement
Quartz Watch Movement

As seen in the image, the quartz movement is the least aesthetically pleasing of the bunch. Therefore, this movement is concealed from view on almost every watch. Batteries must be replaced in this type of movement, typically on an annual basis, though it is common for a brand new watch which has never had a battery replaced in it before to run for at least a couple of years before needing to be replaced.

It is very simple to determine whether a watch has a mechanical or quartz movement. If all you had to look at were the hands, with all other indicators being covered up, you would still be able to tell if a watch has a quartz movement or not 100% of the time. Mechanical watches always have a seconds hand. This seconds hand behaves differently than that of the seconds hand on a quartz watch in that it sweeps smoothly around the dial. A quartz movement watch will have a seconds hand that stops every one second in a “tick-tock” fashion. One exception to this is the quartz movement from Bulova’s Precisionist collection, where the seconds hand has the smoothest sweep out of all watches.

When it all comes down to it, every watch tells time. The only watch that doesn’t is a broken one. Everyone has a preference when it comes to watches, whether someone is buying based on design, prestige, or technical aspects. If you are someone that knew very little about watches, then I hope this article has enlightened you. Now you can go and shop in confidence! Go to your local jewellery store, pick out a watch, and don’t be afraid to ask questions! And if you are interested in purchasing a new watch, please consider visiting our online store and see what we have to offer. And as always, be sure to follow us on social media. Links and information are below.

 

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-Joseph

 

Tourmaline

You can’t talk about one without talking about the other. I, of course, am talking about the other October birthstone, and one of my personal favorite gemstones overall. As I mentioned in a previous entry, most people born in October know that their birthstone is either opal or tourmaline, but not both, with a majority leaning more towards opal. However, at least in my opinion, tourmaline is just a bit more interesting. Here’s why…

Variety

Tourmaline has a larger variety of types than opal does. Now this is offset by the fact that commercially, you will only ever see either green or pink tourmaline, but the world of this gemstone is a vast one. For example, schorl tourmaline is a solid black and opaque gemstone resembling the appearance of black onyx. On the opposite side of the spectrum, tourmaline can be as clear as crystal and as vibrant as a rainbow. In between, there exist tourmaline types such as bicolor tourmaline, which in a single stone, two or more colors share the spotlight, and watermelon tourmaline, which almost literally shares an uncanny resemblance with the actual fruit, and also looks, but unfortunately is not edible.

Watermelon Tourmaline
Watermelon Tourmaline

Color

Very few gemstones can claim to have the varied color pallet that tourmaline has. Tourmaline comes in every color you can imagine, and all the shades that fall in between. In many cases, tourmaline looks like candy, though again not edible. As with any gemstone however, some colors and types of tourmaline are more common than others, though tourmaline in general is quite a rare stone. For example, schorl tourmaline tends to fall more on the common side, while Paraiba is not only the rarest type, but is also one of the rarest gemstones. Unfortunately, most people will only ever know the pink or green varieties unless they visit a jeweller that specializes in custom designs. Fortunately, Levant Jewellery is one such jeweller.

Paraiba Tourmaline
Paraiba Tourmaline

The beauty of tourmaline does not just come from a cut and polished gemstone. The natural crystals themselves are marvelous wonders that are unrivaled by any other gemstone species. The crystals are so varied and beautiful in fact, that certain mineral collectors collect only tourmaline crystals.

Bicolor Tourmaline Crystal
Bicolor Tourmaline Crystal

Tourmaline crystals that are elongated and possess more than one color, such as the one in the image above, can result in an elongated faceted, gemstone as seen below. Rarely are other gemstones cut in such a way. This is done with tourmaline in order to capture as many colors as possible in a single stone.

Bicolor Tourmaline
Bicolor Tourmaline

Of course, creative jewellers can use the crystal to their advantage in many different ways. One might even go as far as using the unique graining of schorl tourmaline to create a beautiful piece.

Schorl Tourmaline
Schorl Tourmaline

Even tourmaline crystals that are not flawless and instead contain massive inclusions, therefore being unfit for faceting, can instead become cabochons, and used in jewellery anyway, as seen below.

Paraiba and Diamond Ring
Paraiba and Diamond Ring

Tourmaline is an incredible stone, and is my personal choice for the October birthstone. That being said, I am always happy to create jewellery using any stone.

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-Joseph

Opal Facts

In our last entry, we discussed some general information about the October birthstones, opal and tourmaline. This time we will delve more into the world of opal, and shed some more light on this mysterious and beautiful gemstone. We will showcase the different types of opal that exist, the gemstone’s technical properties, as well as other bits of information that you, as an opal enthusiast, or at the bare minimum, an October baby, might find interesting. A word of caution: You may not look at opal the same way again.

Opal is considered to be one of the most beautiful gemstones in the world. Very few gemstones possess similar iridescent properties that allow for the scintillating play of color that opal is known for. Below is an image of one such stunning opal specimen.

Matrix Opal
Matrix Opal

I bet you were expecting something else. This is known as “matrix opal.”  This is one of many different types of opal that occur naturally. The ingredients that make up opal fill the cracks and crevices of a host rock. With the network of fissures flooded, these ingredients harden over time and become what you see here. Matrix opal is a very unique variety, and can make for an absolutely stunning statement piece.

Boulder Opal
Boulder Opal

Within opal as a category, there is a variety named “boulder opal.” It is one of the most striking types of opal variants. It is also considered to be the rarest type of opal, yet only the second most valuable. Boulder opal forms over ironstone boulders. The ironstone backing is left on the opal when cut as the opal layer is typically too thin to be used on its own. Its straight lines and splash of color throughout is a trademark of this opal variety.

Black Opal
Black Opal

Although named “black opal,” this variety of opal isn’t actually black in color. Rather, it is dark with vivid flashes of explosive color. Black opal is the most valuable of all opal types, and is also in a class of its own when it comes to grading. Most black opal comes out rather faded or cloudy-looking. The value of a black opal can increase exponentially if the quality is of high grade. It is possible for black opal to come in strict hues of blue-green, though the more colorful the stone is, the more valuable and desirable it becomes.

White Opal
White Opal

White opal is what most people associate with when they think of opal. This variety is also known as “common opal,” as it is the most prevalent type. The stone seen in the image is of a top grade white opal, and is seldom seen in jewellery. In most cases, the white opal that most people are familiar with are completely white with some pink or green flashes. The swirling vortex of fire and color in the opal seen above is the type that would normally be available in exclusive handmade pieces or designer jewellery.

 

Technical Facts

Even though opal is revered as one of the most beautiful stones of the modern day, There is a lot more information about this gemstone than what just meets the eye. Opal is quite fragile. Having a Mohs hardness index of 5.5-6, it possesses relatively little to no scratch resistance. The toughness of opal does not fare any better as this stone is very fragile and does not hold well against pressure. These factors make opal one of the more difficult gemstones to set into a piece of jewellery. Additionally, opal has no heat resistance. Exposure to a flame can render opal lifeless in appearance, as well as causing cracking and breakage.

Opal Molecular Structure
Rendering of Molecular Structure of Opal

The above image is a computerized rendering of opal’s molecular structure. Take notice of how the molecules are spherical. These molecule spheres are composed of silica, and are neatly stacked in a structure that will produce the lattice. These molecules, depending on size and how they are stacked, determine the quality of an opal’s color and fire as light passes though the microstructure.  Also worth pointing out is the fact that opal contains water content that can make up anywhere from 3 to 21% of its weight, though in most occurrences it normally ranges from 6 to 12%.

 

Origins

More than 95% of the world’s opal output originates in Australia. Other sources include Ethiopia, Brazil, Czech Republic, Slovakia, Hungary, Turkey, Indonesia, Guatemala, Nicaragua, Mexico and the United States, though output is miniscule and quality varies in comparison.

Brazilian Opal
62 Carat Gem-Quality Opal From Brazil

There are many areas in Australia where opal is mined. Some of the most well-known sources include Lightning Ridge, Andamooka and Coober Pedy. The latter location, Coober Pedy, is especially famous for being the area in which the world’s largest and most valuable gem opal, the Olympic Australis, was found, weighing over 17,000 carats.

Opal has always been a point of fascination for enthusiasts and jewellery-lovers alike. It has a deep and rich history as well as a strong following in the industry. The amount of information pertaining to opal could be lent towards the publishing of a book. In fact, there are several good books about opal already. The information in this blog entry condenses the most relevant information regarding opal and puts it in one place. If you found any of this information to be interesting, then please consider following us on social media, where you will find much more information about all things jewellery, and be notified of any new updates as they occur.

 

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-Joseph

Opal and Tourmaline: Which October Birthstone Do You Choose?

Not every month of the year can boast multiple birthstones. The birthstone chart has remained largely unchanged for over 100 years. Recently, August was given a secondary birthstone, making it the newest member of an exclusive club of months that are represented by more than one stone. Truthfully, it was long overdue for an addition, as people generations over who were born in August lamented the idea of wearing peridot, a lime green-colored gemstone. Suffice to say, it’s not everyone’s favorite color. August’s newest addition, spinel, has opened up new opportunities for those of you born during that month however, as that stone comes in every color. Is it a cop out? Perhaps, but one could argue that the August babies have paid their dues, and deserve to have some choice. That being said, there are a couple of other months that share the unique trait of being represented by multiple birthstones. October is of those months.

If you were born in October, than you probably know that your birthstone is either opal or tourmaline. I say “either” because in my experience, people born in October know that their birthstone is either one or the other, but not both, with the odds slightly favoring opal. I will go more in-depth about both gemstones at a later date, but for now, I just want to provide some general information about the birthstones representing the month of October.

Opal
Opal

 

This colorful gemstone is opal. The month of October is generally identified with this stone as far as birthstones are concerned. The flashes of color observed when the stone is held to a light source is known as “opalescence.” Opal is a delicate stone with no tolerance for heat or pressure. Great care must be given when wearing or storing opal to prevent damage.

Tourmaline
Tourmaline

 

Tourmaline is known for its vivid, and almost candy-like color. This stone indeed looks delicious, but is unfortunately not edible. Mind you, one would not want to consume a gemstone of considerable value such as tourmaline. Although lesser-known as an October birthstone, it is personally my favorite of the month’s two choices, and one of my favorite gemstones overall. Tourmaline also has relatively high strength, especially compared to opal, though I always caution jewellery buyers to provide great care for all gemstones, regardless of strength.

Were you born in October? Which of the two birthstones do you prefer? Let us know in the comments section. Don’t forget to follow us on your social media platform of your choice.

 

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-Joseph

Mokumé-Gané: What You Want to Know

Mokumé-Gané is our most prized technique. It is what Levant Jewellery is known for most. A pleasantly seamless, solid and smooth woodgrain pattern made from luxurious precious metals is something that sounds like it comes straight from fantasy. And yet such a dream-like idea is as real as the ground that we walk on. As tangible as the technique is, however, it’s no stretch of the imagination to compare the rarity of mokumé-gané to be on par with that of an elusive gemstone. That is to say, one cannot simply just walk into a jewellery store and ask for a piece of mokumé-gané jewellery, anymore than one could ask for a Paraiba tourmaline. It’s just not that easy. The trouble comes from the fact that most jewellery retailers are unfamiliar with the existence of the technique, and most goldsmiths are not privy to the manufacturing process. This is an ancient technique, to be sure, however the process to manufacture it was lost to the ages, and was taken to the graves of the metalsmiths of old, never to be passed on. The only reason that a metallic, woodgrain pattern is known to be even possible is because of archaeological discoveries of artifacts that were made with the technique. Once uncovered, curiosity to replicate this amazing work took over. It is estimated that it was not until sometime in the 1980s that mokumé-gané was reproduced. Because of the relative infancy of the discovery for the production process, even some of the best and most experienced goldsmiths in the world would be lacking this knowledge. It is ‘too new’ for them to know, and the sheer amount of work to produce just a single piece of mokumé-gané jewellery is too staggering to bother learning. Luckily for you, we at Levant Jewellery are not afraid of a little hard work, and thusly are one of the world’s very few premier mokumé-gané designers.

With the brief history lesson out of the way, let us  get right down to what you want to know. These are answers to some of the frequently asked questions that we get on a regular basis as seen below:

  • What kinds of patterns can be produced with mokumé-gané?
  • What determines how dynamic a pattern will turn out?
  • What metals can be used?
  • How many metals can be used?
  • What kind of jewellery can be made?

Of course, I get asked all kinds of questions, but these are some of the most recurring ones, and I will answer them as best as possible.

 

Q: What kinds of patterns can be produced with mokumé-gané?

A: There several different types of patterns that can be produced, all with varying degrees of control, however the following are the most prominent:

Mokumé-Gané
Classic Mokumé-Gané Pattern

 

The above image depicts a mokumé-gané ring upon which a more classic approach has been utilized. This method provides the most random and unique patterns available in the technique, in addition to being the most labor-intensive. The form that this method of patterning takes is dependent on the actions taken by the artist when using specific tools.

 

Mokumé-Gané
Twist Pattern

 

This is one of the more commonly used pattern methods in mokumé-gané. Without revealing too much about the process of making mokumé-gané (We like to safeguard our trade secrets), the billet made during the first phase of manufacturing is twisted in order to produce a more conservative, yet still stylish pattern. Depending on the number of twists, the pattern can vary.

 

 

Mokumé-Gané
Damascus Star Pattern

 

This pattern is highly stylized, and is a personal favorite of mine. Known as the Damascus Star pattern, this method uses the same process of the previous ring, but with an added step in order to obtain this remarkable design.

 

Q: What determines how dynamic a pattern will turn out?

A: The number of layers used in order to produce the billet stock is what determines how dynamic a pattern will become. The more layers used, the more work is involved, but the pattern will become more intense. The first image in this entry, the classic mokumé-gané pattern, is an example of a ring that has a lesser number of layers.

 

Q: What metals can be used?

A:The metals that are usually utilized in the making of mokumé-gané jewellery are silver, copper, nickel silver, bronze, gold, and palladium. Other materials used are alloys called shakudo and shibuichi, which are gold/copper and silver/copper alloys, respectively. However, the most commonly used materials are silver, copper and nickel silver due to being cost effective for most consumers while providing similar color schemes to those of more expensive materials.

 

Q: How many metals can be used?

A: There really is no limit as to how many different metals can be used, as long as there are at least two. In fact, most mokumé-gané pieces are made with only two metals. Personally, I believe that 2-3 metals is the best way to go.

 

Q: What kind of jewellery can be made?

A: Mokumé-gané is most often depicted in wedding band form as such a piece is the most practical use for the technique. That being said, you are not limited to just rings. Nothing prevents us from making bracelets, pendants, earrings, cuff links and so on in mokumé-gané. I have even made tie bars with this technique. We would be happy to make all kinds of pieces depending on what our clients ask of us.

Mokumé-Gané Cuff Links
Mokumé-Gané Cuff Links

 

I hope this helped answer all of your questions that you may have had about mokumé-gané. If I missed any questions that you may have, please feel free to leave a comment on this post, and I will get back to you with a response. Please consider Levant Jewellery for your future mokumé-gané purchases. We will be happy to make you what you’re looking for. Don’t forget to follow us on social media to keep up to date and get the latest jewellery info as it happens. Social media information is below.

 

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-Joseph

September is Sapphire Month!

As most of you probably know (or at least those of you born in September), this month is represented by the gorgeous gemstone know as sapphire. This stone is beloved all over the world for many reasons. It’s an especially hard material that is resilient to heat and almost completely scratch-resistant. I say “almost” because it is still susceptible to damage, albeit barely. Sapphire is outclassed only by diamond.

 

Blue Sapphire
Faceted blue sapphire gemstone

 

 

The word “sapphire” has roots in ancient vocabulary. It is derived from the Latin word sapphirus, and the Greek word sappirus. The Greek term for this stone has some interesting lore behind it. It is generally believed among historians that the Greek term for sapphire actually referred another gemstone, lapis lazuli, and not sapphire at all, and that somewhere along the line, the meaning was lost and replaced with what we know to be sapphire today.

It is a common belief of the average consumer that the color of sapphire is blue. This is not entirely untrue. As can be plainly seen, sapphire can be blue. It can also be green, purple, yellow, and just about every color you can think of, including red. In fact, the red sapphire is what we commonly refer to as ruby. It sounds crazy, I know, but it’s true. Sapphire and ruby are the same stone, and therefore have the same technical properties. Both can stand up to heat, both have the same scratch resistance (9 on the Mohs Scale of Hardness), and both are inherently rare and difficult to obtain in large quantites and good qualities, thus increasing their value.

 

Colored Sapphires
A small sample of the different array of colors that sapphire can be found in.

 

The term “sapphire” is not a scientific one, but rather a cultural term that was used to name the blue gemstone before the advent of modern science and gemology.  Sapphire is a crystalline form of aluminum oxide, the main ingredients that make up this material. The proper term for this material is corundum. It is the trace amounts of impurities within the corundum crystal that determines the color. Trace amounts of iron or titanium is typically what gives us the blue sapphire. Traces of chromium will produce a ruby. Knowing what minerals exist in a given area of land is one of the methods that prospectors utilize when attempting to source new deposits of a desired material. If an area is rich in titanium, then it is generally assumed that if a corundum deposit were to be discovered, blue sapphire will be produced.

At this point, all of you now know that sapphire and ruby are two sides of the same coin. But what if I told you that corundum is not so much a two-sided coin, but rather a triangle? You might be scratching your head and wondering what I’m going on about, but it’s exactly as it sounds.

 

Padparadscha
Ultra-rare padparadscha gemstone.

 

Red corundum is known as ruby, and any other corundum is known as a sapphire with a color prefixed to it. However, this little beauty is just one more exception in the world of corundum that get its own special name. This is padparadscha. It is the pinnacle of corundum. The name is derived from the Sanskrit term, padma ranga, which means “lotus color.” This is the rarest form of corundum, as well as the most valuable. It is pink-orange in color, and seldom seen by the eyes of the everyday citizen. This is the type of gemstone that adorns the fingers and necklines of royalty and celebrities alike. Padparadscha is unknown to the average jeweller, as it is more than likely that they will never get the chance to see one in their lifetimes.

So why haven’t you heard about the vast world of color known as sapphire before?

 

Sapphire Jewellery Set
Sapphire and diamond ring, earring and bracelet set.

 

The short answer is “simplicity.” The more complicated answer is “marketing.” As time goes on and we delve more in depth on the subject in later entries, you will be surprised at just how many other gemstones have the multicolor treatment. Like sapphire and ruby, there are other prominent gemstones that have different names, but are made up of the same chemical composition. As far as sapphire goes, some colors are rarer than others, and there just aren’t enough of a particular variant to satisfy the mass market. Additionally, as far as other colors are concerned, there are often times better or more cost-effective alternatives. An example of this is the color purple. A purple sapphire is quite a beautiful shade, but it is also extremely rare and would be out of reach for most consumers. A better alternative to purple sapphire would be amethyst, as this gemstone is overly abundant in large, crystal-clear quantities, comes in more shades of purple than a purple sapphire does, and the cost by comparison is no contest, as a good quality amethyst costs a fraction of a fraction of a good quality sapphire. For the average consumer who is only looking for color and doesn’t want to spend a fortune, the amethyst wins out against the purple sapphire. It would only confuse consumers to see two mass-marketed purple gemstones with a canyon-size gap of a price difference in between. On the other hand, there is no suitable substitute for the color of a blue sapphire, of which most refer to as “the perfect color of blue.” Due to the high cost of sapphire however, technology has made it possible to segregate this gemstone into roughly three different categories (And the same goes for other high-priced gems) in order to make it more readily available for as many people as possible while maintaining a sustainable market, but that’s a blog entry for another day. Until then, be sure to bookmark us and keep your eyes open for our next entries! Also be sure to like us on Facebook and follow us on Instagram and Twitter (links below).

 

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-Joseph